Most consumer durable players still ride on Q-commerce & E-commerce platforms for scale. But here’s the catch:
– Commissions of approx 15–30%
– Delivery & storage fees that eat into margins
– No control over customer data or experience
All while India’s D2C market is projected to cross $60B by 2027 🚀.
So the real question is—
👉 Why keep renting customers from platforms when you can own the relationship?
👉 What stops brands from building D2C channels that give both margin control and brand control?
👉 In a world of 2–4 hr deliveries, should Q-commerce only be a channel—or a capability brands own directly?
Q-commerce offers speed. D2C offers control.
The future of consumer durables will belong to those who master both.