❓Are Consumer Durable Brands Paying Too High a Price for Growth on E-commerce or Q-commerce platform?

Most consumer durable players still ride on Q-commerce & E-commerce platforms for scale. But here’s the catch:


– Commissions of approx 15–30%
– Delivery & storage fees that eat into margins
– No control over customer data or experience


All while India’s D2C market is projected to cross $60B by 2027 🚀.
So the real question is—
👉 Why keep renting customers from platforms when you can own the relationship?
👉 What stops brands from building D2C channels that give both margin control and brand control?
👉 In a world of 2–4 hr deliveries, should Q-commerce only be a channel—or a capability brands own directly?

Q-commerce offers speed. D2C offers control.

The future of consumer durables will belong to those who master both.

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