âś… Solve a real, painful problem
✅ Start with 1–2 hero products
âś… Build trust with a clear brand promise. Have a robust Fulfilment and shipping engine
âś… Design a smooth buying + unboxing experience
✅ Use paid + organic channels wisely (don’t burn on CAC)
✅ Treat CX like a product—fast delivery, easy returns, real support.. Don’t forget NDR management
âś… Focus on retention > reach from Day 1
âś… Track: CAC, LTV, AOV, Repeat Rate
D2C isn’t just about selling—it’s about owning the customer journey.