The way Indians buy consumer durables is changing faster than ever. From televisions and washing machines to smart fans and water purifiers, today’s shoppers are no longer just relying on retail stores or marketplaces like Amazon and Flipkart. Instead, they are actively looking to buy directly from brands they can trust. This shift is giving rise to […]
How to Build a D2C Brand in India for Consumer Durables? Read More »
elling large appliances online sounds scalable—but here’s my views: What brands gain?– Quick national reach, especially in Tier 2/3 cities– Inventory movement during big sale days– Ratings & reviews that build surface-level trust What brands risk?– Heavy discounting pressure—hurting premium positioning– Loss of service experience control—damaging brand equity– Aggregator & buy-box dominance—brands lose pricing power
Consumer Durables & Marketplaces/D2C: Brand Growth or Value Erosion? Read More »
Most consumer durable players still ride on Q-commerce & E-commerce platforms for scale. But here’s the catch: – Commissions of approx 15–30%– Delivery & storage fees that eat into margins– No control over customer data or experience All while India’s D2C market is projected to cross $60B by 2027 🚀.So the real question is—👉 Why keep renting customers from platforms when
