elling large appliances online sounds scalable—but here’s my views:
What brands gain?
– Quick national reach, especially in Tier 2/3 cities
– Inventory movement during big sale days
– Ratings & reviews that build surface-level trust
What brands risk?
– Heavy discounting pressure—hurting premium positioning
– Loss of service experience control—damaging brand equity
– Aggregator & buy-box dominance—brands lose pricing power and exposed to sale returns risk.
– No real customer relationship—repeat sales lost to platforms
📦 Smart brands are balancing marketplace scale with D2C control and assisted sales channels.