Chasing marketplace sales without visibility is like driving at night with the headlights off—you might feel fast, but you won’t see the crash coming.
– If Inventory stuck in aggregator warehouses, then it will be eating margins.
– In the short run, GMV may looks good.
– In the long run, you lose customer data, margin, and agility.
If you’re building for sustainable growth, own your channel mix, build D2C muscle, and treat aggregator sales as a lever—not the engine.
Build your own channels before the parked stock starts parking your growth.
Visibility today, avoids a pile-up tomorrow.